What will you learn?

You will learn that a company without a story is a company without a strategy.

• How much cost to grow?
• How much revenue you need to breakeven
• How much you invest to become known and chosen (brand)
• Opportunity costs (revenue you let go of to focus)

The median customer acquisition cost (CAC) among technology companies with less than $250 million in annual revenue is $27,000.

• What’s growth got do do?
• What’s love got to do?
• Who are you choosing?

Requirements

Computer or mobile phone with Zoom app.

You will learn that growth is about loyalty and getting the right customers from the first place.

Growth is about loyalty and to know the right customer, but to say no to the others. Cristina says “Tell me who your loyal customers are and I tell you why they choose you.”

This is why I called Cristina Elena Penciuc MSc, MBA who is a super expert on commercialization to give every month a masterclass about sales and commercialization.

This masterclass is also suitable for

Creative Entrepreneurs who are building their own new business and who wants to build a strong commercialization to bring their innovative solutions to the market.

Innovation Professionals who are working with entrepreneur teams, and aim to have outstanding and creative results in a short period of time.

Leadership management who wants to improve their sales and commercialization skills to sell ideas and projects internally.

Innovation consultants who are building a new their new business and who wants to build a strong consulting asset to help other organizations with effective and proof methodologies from universities.

Researchers who are building their own new business from their research results and who wants to build a strong strategy to bring their innovative solutions to the market.